Production Blog

Hello again! I wanted to share some more updates from my journey in creating this commercial.

Music plays a crucial role in commercials, but I faced a bit of a challenge because I couldn't just pick any song due to copyright rules. It made me wonder, what kind of music should I choose? I needed something that not only avoided copyright issues but also felt like a reflection of who I am and what I want to convey. After some searching, I eventually settled on a song that felt like it was the closest match to my identity and the message I want to share without disrupting the copyright rules. It was a pretty satisfying moment when I found that perfect track. But it's not just about the music; I also need to incorporate different media elements into my commercial, like images and videos. These visuals have to align with the theme and message of my project, and they need to go hand-in-hand with the chosen music to create a powerful narrative.

As I go deeper into this creative process, I'm realizing that storytelling is an important part of making this commercial effective. It's not just about showcasing a product or service; it's about weaving a compelling story that captures the audience's attention and leaves a lasting impression. I've been exploring various video editing techniques to breathe life into my project. That means testing out transitions, effects, and color grading to make the final product visually appealing and cohesive. As previously mentioned in my past few blogs, I want to go for a neutral color palette. With a pinch of color to it as well. But now I think I might head towards a pink and bright colorway. It is definitely difficult to see what color I am most familiar with. I do have warm undertones though, so I might choose colors such as green, brown, mustard yellow, and warm red. 

This production journey has taught me that there's a balance between creativity and practicality. I'm letting my imagination run wild while also staying grounded in the realities of production. In the upcoming phases, I'll be deep into the editing process, refining the visuals, and making sure every frame fits perfectly with the message I want to convey. It's an exciting road ahead, full of challenges and opportunities for growth. And that leads us to the end, thank you for reading.